Google PhotoBombs Apple

I’m not talking about a traditional photobomb where weird/creepy drunk guy inserts himself into an otherwise great picture of friends or family hanging out. I’m talking about the massive bomb google dropped on Apple this week when they released what I’m pretty sure is THE most effective ad I’ve EVER seen. EVER!!! And I don’t bestow such praise lightly…

If you haven’t seen it, stop reading and go here now, then come back. Hell, even if you have seen it, watch it again.

Chances are, if you’ve ever used an iPhone and you’re not Tim Cook or an Apple employee, you probably thought that was awesome. Personally, I don’t think I’ve ever seen an ad that does such a great job of spotlighting an annoyance I’ve dealt with on numerous occasions but always frustratingly accepted as “the way things are”, magnifying just how inconvenient it actually is, why it doesn’t have to be that way, and then convincingly providing me with a solution to said problem.

That ad runs 1:06. Before it was over, I was in the AppStore downloading google photos…

That, my friends, is effective advertising. 

In a nutshell, google photos is an app that allows iPhone users to “free up space” by automatically uploading photos from their phones to the cloud and then erasing them from the phone itself. I have a 64gb iPhone that I’ve nearly filled up because I suck at syncing to iTunes and deleting them one-by-one from my phone is about as fun as watching paint dry. Today, I freed that phone from the shackles of 4,000+ photos by uploading them to google photos and deleting them from my phone itself. I have no idea what I’m going to do with all that space! I also recommended it to my Mom & Dad who have 16GB phones and complain about space filling up regularly.

What’s more, it’s also got plenty of cool features that the iPhone simply doesn’t. The search functionality is awesome, which you’d should expect from google, and enables you to quickly identify people by face, places you’ve visited, and search accordingly. It also leverages AI and computer vision to automatically create “albums” and “videos” that combine pictures you’ve taken in a specific time period or location into a collage, animation, or video.

Those 5 still pictures I took of my massive family at Christmas? google combined them into an “animation” that looked like a flip book, capturing everyone’s movements frame-by-frame, and bringing smiles to my family’s faces years later. The day I proposed to my wife? google created a video of all the pictures I took that day and let me pair it with music before sending to her. The visit to St. Louis to meet our newborn baby niece? Yup, google knew to turn that into something special too. 

And get this, google photos does this automatically without any user involvement! I didn’t have to do a single thing but click “save.” Even facebook hasn’t mastered that.

I suspect Apple’s desperately trying to come up with a user experience as seamless and enjoyable as this, but until then, I suspect a lot of us Apple folks will be jumping ship. I, for one, have already cancelled my iCloud subscription and know others who have done the same.

That, my friends, is one hell of an amazing photo bomb. Tip of the hat to google!

Highly recommend you download google photos if you haven’t yet.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>